NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

CELEBRATE THE GOOD

UP-AND-COMERS • We give the mic to the industry’s future leaders to hear their thoughts on marketing.

INTRODUCING OUR ALL-NEW, 235 YEAR OLD, CREATIVE, DATA & TECH START-UP.

StopPressNZ SHORTS

BY THE NUMBERS

Aliesha Staples, CEO of Staples VR and TVNZ future director • With technology to create engaging stories evolving fast, we sit down with Aliesha Staples, CEO of Staples VR and TVNZ’s new future director, to hear how her company is educating marketers about the potentials of immersive technologies.

At TSB we’re humanising digital • TSB, like all banks, is working to deliver better customer journeys through digital.

We’ll take it from here • Gone is the red building at 22 Stanley Street in Parnell, Auckland as New Zealand’s newest independent agency has taken over. Dubbed STANLEY ST, the agency is now standing on its own two feet without the support of the Ogilvy name or WPP AUNZ ownership. A bold move to break free from a holding company, Erin McKenzie sits down with the new managing director Ian Rodney to hear what Stanley St stands for.

thinking OUT SIDE the box

SPREADING ITS WINGS • To turn Tui’s fortunes around, DB BREWERIES brewed up a new drink, and while it sports the Tui logo, it’s not a beer.

THE FLAVOUR OF NEW ZEALAND • When Jo Mitchell, MCDONALD’S NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.

LEARNING IS THE KEY TO SUCCESS • Since 2016, Emily Thorne, a marketing and publicity specialist for AUCKLAND COUNCIL, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.

BREWING RESULTS • DB BREWERIES needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.

FEEDING HEALTHY KIDS • sKIDS and NESTLÉ proved the perfect pair to get Kiwi kids cooking healthy meals.

INSPIRING KIWI KIDS • With New Zealand lacking engineers, ENGINEERING NEW ZEALAND set itself a goal to inspire Kiwi kids with its Wonder Project.

COMING TOGETHER • With a growing workforce and staff around the country, TONKIN + TAYLOR transformed its internal communications from a PowerPoint to an interactive and broadcast live-cross to reconnect.

DELIVERING EXPERTISE ONLINE AND OFF • New Zealand Post delivers more parcels than any other courier company (over 77 million in 2018) so it’s no wonder they are known as New Zealand’s online delivery experts. The company who knows all about delivering asked their brand-agency, Insight Creative, to deliver their second eCommerce report – The Full Download – in a way that enhances their expert reputation.

MAKING ITSELF FAMOUS • To secure its future, SKINNY brought in the help of some famous names to help out.

TASTES SWEETER TOGETHER • Starting from humble beginnings, MBM as a start-up independent agency, and WHITTAKER’S struggling to claw share off Cadbury, the two have worked together over the past nine years to deliver world-class marketing.

KICKING OFF A NEW STRATEGY • With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, ALL BLACKS TOURS had the challenge of getting fans over there to watch.

FLYING HIGH • Getting folks to spend money on travel over the Christmas period is a hard ask. But FLIGHT CENTRE NEW ZEALAND used an innovative approach to data to rise to new heights.

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