AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

The chicken crossed the road to live in a bun

Influencers: Authenticity and accountability • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and to create inspiring covers, each month AdNews picks an agency to work its magic.

Credits

The Monkeys production assistant Friday • We look at our furry friends working across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to production assistant, Friday, at The Monkeys.

Picture This

been Have you framed? • In this section, AdNews travels around the weird and wonderful world of adland, bringing you the best snaps of industry goings-on each month.

Celebrating ‘nothing is impossible’ • Saatchi & Saatchi, with a network of 114 offices in 76 countries, is the agency “even your mum has heard of”. Clocking the forty-year mark downunder, the agency’s legacy lives on as it proves any chance of its demise is the only thing that is impossible.

Greatest moments • AdNews asked Gregorio, Rebelo and Cochrane to share some of their greatest moments and favourite works to come out of Saatchi & Saatchi.

Xandr’s five-year plan • Samuel Tan, Xandr’s Senior Director of Market Development (JAPAC) is optimistic that the company’s critical investments and partnerships will deliver world-class solutions in Australia.

Emerging Leaders 2019 • This marks the second year of our Emerging Leaders initiative. Here we announce this year’s Top 20, chosen from almost 200 entries. This year we are also making public the names of the judges who helped us arrive at the coveted Top 20 list. To say it was almost impossible to choose these exceptional Emerging Leaders is certainly no understatement. It was a challenging process, such was the quality of the amazing entries. AdNews continues to be bowled over by such incredible talent.

Who were the judges?

And the winners are...

They come in threes: BWM founders Rob Belgiovane, Paul Williams & Jamie Mackay • What started as a vision to build a truly integrated partnership, based on growing brands with big ideas at the centre, has now become one of Australia’s most enduring creative shops. From humble beginnings to being part of the Dentsu Aegis Network, BWM Dentsu founders Rob Belgiovane, Paul Williams and Jamie Mackay take us through their lives, building an agency, and tackling change, all while managing to remaining friends throughout.

How good are they?

A marketer’s dream? A new dawn for influencer marketing • Influencer marketing has matured immensely over the years. As we enter a period of regulation and change for the space, we speak to experts across the industry on its challenges and potential.

The science of creativity • Mental health, long hours and short tenures are just some of the issues synonymous with the advertising industry. In Better Workplaces, AdNews takes a look at the ways agencies are changing this through company culture, HR initiatives and office design.

FINDING TRUE NORTH • While many in adland strive to win awards, CX Lavender has continued to point the compass to its “true north” – customer-centricity. AdNews spoke with CX Lavender’s leadership team about how collaboration and the customer are at the heart of everything they...