NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

ON WINNING

NEWZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

StopPress SHORTS • News snippets from NZ’s essential hub of the communications industry.

LEADING LIVE CONTENT CREATION

A STAND-OUT ON THE PAGE

MAKE MINORITY MARKETS MATTER

A LESSON IN BRAND LOYALTY

CONNECTING COMMUNITIES

YOUNGSHAND LOOKS TO THE FUTURE • Indie creative agency, YoungShand, is reimagining the advertising arena with their unique blend of curiosity, humanity and innovation.

UPSKILL WITH IN-HOUSE TRAINING • NZ Marketing sits down with Theresa Ye to talk about how the Marketing Association is meeting the challenge of keeping marketers abreast of the latest changes in marketing technique.

WHAT’S ON AT THE Marketing Association • News, views and happenings from around the New Zealand Marketing Association.

Catherine Harris of TBWA NZ • CATHERINE HARRIS is one of a handful of women leading the charge at a New Zealand-based creative agency. The CEO of TBWA NZ, or the Disruption company, shares her impression of the country’s creative space, how she’s disrupting the market and what it takes to be a cultural engine for 21st century business.

BRAND GUARDIANS: PR in a time of crisis • In a world of uncertainty and constant disruption, businesses (both big and small), are increasingly looking to external guardians for their brands. Courtney Devereux explores how public relations practitioners are positioning themselves as agents of necessity and why the external comms sector might be better placed to help brands navigate crises.

OUTSOURCING PR POST-PANDEMIC • Smart big businesses have been moving towards using smaller external comms partners for some time and Undertow Media expects this trend to accelerate in our post-pandemic world.

OUTLOOK 2021:THE FUTURE OF MEDIA

MAKING MEDIA WORK FOR YOU • As traditional media audiences are overtaken by digital media audiences, NZ Marketing explores where and how marketers should be looking to spend their media budgets.

DIGITAL DOMINANCE • Digital only advertising spend topped 1bn in 2019. The exponential growth seen in this medium, coupled with new channels and advancements in technology, means there is plenty to get excited about.

STEP UP SOCIAL! • With trust having been eroded in our favourite social media sites, how can marketers ensure their brands are reaping the benefits of this easily accessible medium?

TRUSTY TV • In the age of quick, concise and convenient content, television media owners are looking at new content streams to keep viewers engaged and advertisers spending.

INSIGHTS ARE HELPING DRIVE ACTION, BUILD PARTNERSHIPS AND MAKE STRATEGIC DECISIONS

ENGAGEMENT HAD LIFTED CUSTOMER ADVOCACY, WITH NPS INCREASING 1 0 POINTS AMONGST SKY NA TION MEMBERS SINCE APRIL 2020

PRECARIOUS OR PROFITABLE? • Print is a tale of two stories. Declining advertising spend on the physical but increased interest in digital. New and old, publishers must prove to marketers their business models are viable and valuable.

YOU’VE GOT MAIL • Consumers are becoming more savvy with their shopping and whether it’s print or digital, they don’t discriminate when it comes to a good bargain.

RELIABLE RADIO • A consistently well-performing medium, radio offers advertisers a reliable and engaged audience. Looking to capitalise on this, marketers are utilising new off-radio touchpoint to better connect with its listener base.

LOOKING FOR THE SILVER LINING • With ad spend sitting at around $12 million per annum, the future for Cinema is looking rosy as...