NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

MEMORABLE MOMENTS

StopPress SHORTS • Byte-sized snippets from New Zealand’s daily marketing, media and advertising news site.

BY THE NUMBERS

International Updates • Interesting industry insights from our international counterparts.

THE SMART MAIL BOX • Simplifying the path to purchase for buyers and brands, ReachMedia is leading the way in smart letterbox flier distribution in New Zealand.

INDUSTRY INSIGHTS • News and views from Adlandia.

WHAT’S ON AT THE Marketing Association

CULTURE SHOCK! • Key to creating a compelling customer experience is cultivating a brand culture that resonates company-wide. Strategy and consumer insights company, One Picture, say that by fully engaging with the challenges faced by consumers, they are able to better assist brands foster this culture.

Jason Wells of DOT Loves Data • For a conversation on the importance of data-driven communication strategies, NZ Marketing wanted to profile Dr Ashley Bloomfield, New Zealand’s reigning King of Covid-19 data. But instead opted for King of concepts at DOT Loves Data, Jason Wells, who shares his industry insight on the importance of data.

DISRUPTION IN THE AGE OF EXPERIENCE • Bringing together the multiplying power of CX and benefit of disruptive brand experiences, TBWA \ NZ has launched DisruptionX. A new value creation proposition to drive growth.

BETTER CX: ART OR SCIENCE? • Businesses who continue to elevate their customer experience offering from ordinary to extraordinary are triumphing over their competitors. But, while many brands talk a big CX game, many more still grapple with its implementation. David Nothling-Demmer asks what’s the big deal with CX as he maps out what Kiwi companies are doing to up their game.

Has CX overtaken Price and Product?

CREATING EXPERIENCES YOUR CUSTOMERS LOVE • Designers of compelling end-to-end customer experiences, ThoughtFull uses a multifaceted approach – research, design, innovation, and storytelling – enabling businesses and brands to redefine their future.

THE DIGITAL DIRECTION 2020 • On the back of the Adobe Summit 2020 – The Digital Experience Conference – Courtney Devereux hears from marketing thought leaders on how current and forecasted digital trends are helping marketers better navigate the customer journey.

DIGITAL COMMUNICATIONS TRANSFORMED • Sending transactional documents by email sounds easy, but it’s a minefield for the uninitiated. Leading the way in digital communications, Cumulo9 is helping safeguard consumers while optimising CX.

ANALYTICS ADOLESCENT OR MATURE METRICS MASTER? • Where does your brand sit on the Analytics Maturity Curve? The team at Absolute Analytics shares unique insight for brands wanting to become more data-driven and master their digital marketing efforts.

Marketing in the Age of AI • With intelligent technology becoming increasingly sophisticated and many aspects of our lives going on auto-pilot, Ajay Murthy asks, will we soon be marketing to machines?

METHOD: LEADING THE VIRTUAL EXPERIENCE WITH MATTAR • Mattar, owned by Method, is leading the experience when it comes to web based augmented reality. The platform itself is set to change the way brands and customer experience AR. Here, managing director Sam Ramlu, takes us through what Mattar can provide the industry and how Method is set to provide the learnings for this new venture.

THE Ever-Changing MEDIA LANDSCAPE • Significant shakeups in media ownership in recent months point to the struggles the industry faces as funding challenges continue to plague owners. We ask, is advertising the future and how are companies...