NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

ON-BRAND

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

StopPressNZ SHORTS • Keep up-to-date with New Zealand’s essential hub of the communications industry.

INDUSTRY INSIGHTS • News and views from Adlandia.

A DECADE OF BRAND WINS • Colenso BBDO, Cannes Pacific Agency of the Decade, MD Scott Coldham on the ever-changing NZ creative space.

THE TIME FOR AR IS NOW • A look into the state of the augmented reality market in New Zealand.

A LESSON IN BRAND SYNERGY • Celebrating the trans-Tasman spirit, Whittaker’s has come together with Australia’s iconic Bundaberg Brewed Drinks (Bundaberg), to create its new limited-edition Whittaker’s Brewed Ginger Caramel 250g Block.

NEXT-GEN ONLINE ADVERTISING • Interactive Connected TV advertising launches on TVNZ OnDemand.

MORE THAN MEETS THE EYE • Digital marketing at its best: unpacking the new Haines Hunter website design.

TVNZ FY20 Year in Review

TVNZ ONDEMAND FY20 YEAR IN REVIEW

MATTHEW DAVISON of Google New Zealand • The idea of convincing somebody else that he has something of value worth buying gets MATTHEW DAVISON’S heart racing (as if storm chancing and volcano exploring isn’t enough). The Head of Sales at Google New Zealand shares unique insight into his winning sales strategy and how he’s navigating the challenges of Covid-19, privacy breaches and fake news.

CELEBRATE NEXT LEVEL MARKETING… …Just at a later date • The TVNZ-NZ Marketing Awards Night 2020 has moved to a new date, November 10. In anticipation of an event in which the marketing community comes together to celebrate Next Level Marketing, the finalists in Individual Awards sections share what nomination means to them.

WHAT’S ON AT THE Marketing Association • There’s a whole host of events happening at the Marketing Association as this rather frenetic year comes to an end. Be sure to book your place and take advantage of the great insight and networking opportunities to be had.

NAVIGATING THE NEW Privacy Act • New Zealand's new and updated privacy legislation comes into effect later this year, signalling a new legal framework for the protection of information. Keith Norris highlights the principal changes, and how these may impact marketers.

LOYALTY NZ: Revamping the Flybuys brand for a new age of consumers • Loyalty NZ knew it had a significant task on its hands revamping the known and loved Flybuys rewards programme. Yet, despite multiple setbacks, due in large part to a global pandemic, the team managed to up Flybuys’ relevance and draw the attention of new members and brand partnerships.

BEHIND THE SCENES • …with Special Group and Tourism New Zealand’s ‘GOOD MORNING WORLD’

TURNING INWARDS • While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. With our borders largely closed to the outside world, and in a country reliant on selling Brand NZ to foreign markets, GRAHAM MEDCALF asks how marketers have pivoted and repositioned their brands to appeal to Kiwis.

JCDecaux Street Furniture: The heart of design and urban beautification • Jean-Claude Decaux had a vision, one that would forever change the face of outdoor media. In 1964, he invented the concept of street furniture, delivering beautiful bus shelters for the city of Lyon, financed by advertising. The world took notice, and JCDecaux became a global phenomenon.

LIVE STREAMING THE NEXT BEST THING (TO BEING THERE)

The FUTURE of EVENTS • Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality?...