AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Saving the village without levelling it

Ker-ching! • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews handpicks an agency to work its magic.

Adstream’s office harmoniser • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to Adstream Director of Goodfeelings, Henry.

Picture This

Music nerd and gadget magpie • MediaCom’s technology dork has a secret life as a photographer of live music gigs.

Radio in a crisis • Radio shines during times of stress - drought, bushfires, floods and now the global pandemic.

Radio by the numbers

Obituary: Warren Baglin • He was widely regarded as one of the true gentlemen of the advertising industry. He was 65.

A Gaming Nation • The pandemic has thrown gaming and esports into the spotlight, but experts say it already had earned the attention of advertisers. We speak to those familiar with the space for more on the opportunity for brands.

Perspectives

WFH: The new normal • Mental health, long hours and short tenures are just some of the issues synonymous with the advertising industry. In this special edition of Better Workplaces, AdNews takes a look at the ways in which GroupM agencies are adjusting to the new working from home (WFH) lifestyle.

The New GroupM

Nick Keenan walks into chaos • The new local chief executive of Starcom Australia talks about the skills needed in a time of uncertainty.

Creating better ideas for Australians • Ideas-sharing app Pinterest established a local team last year. Since then a lot has changed. We catch up with local boss Carin Lee-Skelton to see how it’s responded and what her team’s priorities have been.

Let the games begin • No longer just played by teenage boys, the rising popularity of gaming is fast becoming an opportunity for brands to connect with consumers in new and engaging ways.