The European Business Review

The European Business Review is a leading business intelligence magazine designed to ensure that its readers make informed decisions. It provides them indispensable insight, current best practices and is their best source of new ideas about what’s important. The European Business Review readers embrace leadership in their jobs and their lives. Their affluence, education, achievements, and wide ranging experience are unparalleled. They are the men and women who shape the world we love, the world we live in.

The European Business Review

LEADING THROUGH UNCERTAINTY: How the University of St.Gallen’s IEMBA Shapes Leaders for a Complex World • Far from being another EMBA, the University of St.Gallen’s IEMBA (International EMBA) is a distinctively crafted programme, merging rigorous academics, global immersion, and peer exchange to develop deliberate, globally attuned leaders with the contextual intelligence to meet complex challenges and lead with depth, range, and purpose.

HOW EUROPEAN COMPANIES CAN DRIVE REINVENTION AND RESILIENCE THROUGH GENERATIVE AI • Europe’s economy shows promise, but stock market turbulence, political uncertainty and war could disrupt it any time. Resilience hinges on investing in continuous reinvention.

UNDERSTANDING AGENTIC AI: A BUSINESS PRIMER • Agentic AI is AI systems with agency. It means they can make decisions and take action as needed. What makes them vital, and how will they change the fundamentals of business operations?

GenAI: PROMPTING A BETTER MARKETING STRATEGY • Amid the rise of GenAI, executives must master prompt crafting to optimize their marketing and sales strategies.

MANAGING THE “WHITE SPACE” OF AI TO ACHIEVE OPERATIONAL EXCELLENCE • The rapid integration of AI into business processes across industries may lead to the false assumption that companies are adapting artificial intelligence into all aspects of organizational design. This assumption is not true. The Intelligent and Interactive Ecosystem is a new concept that seeks to help organizations maximize the power of AI in, as yet, uncharted areas.

SERVANT LEADERSHIP: A UNIVERSAL MODEL FOR INTERCULTURAL LEADERSHIP IN A DIVERSE WORLD • “Ich dien” (I serve) is the motto emblazoned on the ancient heraldic badge of the Prince of Wales. This ethos of service, perhaps counterintuitive in the context of a figure of authority, may be equally applicable to leaders even today, as Barbara Wang of Hult International Business School explains.

BUSINESS TEAMS: BAD, SAD, AND MAD… AND HOW TO FIX THEM • If you want the best from your car, it helps to have some idea of how it all works. But do you know what's going on under the bonnet of your team? What's that weird rattling at the back? Why have we slowed down? And where's that smoke coming from? Here's an owner's guide.

NAVIGATING THE NEW FRONTIER: EMBRACING TALENT 5.0 WHILE PAVING THE WAY FOR TALENT 6.01 • In the changing world of employment, it's more important than ever to understand the shifts in talent dynamics that are defining our future as organizational models evolve to attract, develop, and retain talent. Here we explore the evolution of Talent 5.0 and discuss the imminent arrival of Talent 6.0.

HOW EXISTENCE-RELATEDNESS-GROWTH (ERG) CAN ENCOURAGE COLLABORATION BETWEEN DEPARTMENTS BEYOND FORMAL STRUCTURE • With artificial intelligence imposing new challenges for building and enhancing collaborative relationships among personnel, existence- relatedness-growth (ERG) theory is resurgent as a potential solution pathway. ERG can roadmap how teams and organizations collaboratively enhance knowledge transfer and dissemination whilst navigating competitive operational and needs-based footholds towards expeditious decision making.

ALPHA-BETA-GAMMA: A NEW METHOD FOR DIAGNOSING PERSONALITY AND ENHANCING SUCCESSFUL RELATIONSHIPS • Psychologists...